In a sense they considered it an asset.ĭata and analytics would drive their choices, becoming part of their “trend forecasting algorithms” that incorporate “data from analysis of thousands of styles, dozens of attributes per style” and the constant accumulation of customer interactions, Mente said. Neither said they were worried about their lack of fashion experience. Even in 2003, fashion shoppers were growing weary of having to trek to bricks-and-mortar stores to shop for clothing, unsure of whether they would find what they were looking for, Karanikolas said. The pair’s deep dive into keyword searches and online behavior divulged something they hadn’t considered before, well before some longtime fashionistas and clothing industry veterans noticed it. “And it really helped us spot opportunities consistently, I think, before a lot of the rest of the marketplace.” Data was something we were comfortable with,” Karanikolas said. “Technology was something we’d just grown up with. “We were both very analytical,” Mente said, which helped them home in on an idea for a new business. Mente and Karanikolas were out of a job, but had gained valuable insight about themselves and how well they worked together. But the stock market downturn that began in 2000 turned the boom into a bust. Karanikolas was hired by the same company in 2000, after earning a degree in computer engineering at Virginia Tech.Īs the youngest employees at the company, the two 20-somethings quickly bonded. Mente was in an entrepreneurship program at USC when he dropped out to join software company NextStrat in Los Angeles. “I love fashion and design so I'm always keeping an eye on catwalk trends to inspire my own creations.Karanikolas and Mente had planned to ride the tech industry dot-com boom that had begun in 1995. When she gets into designer mode, she loves to look out for up-and-coming trends. Never miss a story - sign up for PEOPLE's free daily newsletter to stay up to date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.īeing ahead of the game is something Williams does well in both sports and style. “I understand how busy everyone is and that they need a wardrobe that moves with them and that can easily adapt to whatever their day throws at them,” she tells PEOPLE, noting that if post-celebratory drinks are scheduled after a match, her pieces will fit right in. Plus, Williams certainly understands the importance of a day-to-night look, especially when going from the tennis court to wherever her personal life takes her. Related: Venus Williams Designed Her Latest Athletic Wear Collection to 'Bring Energy to Your Workout' The iridescent set – made up of the holographic Victory tank top ($78) and matching skirt ($88) – is a personal favorite, especially when she's planning on bringing “some shine to the court.”įunction is just as important as looks, and Williams raves about the built-in drawstrings in the racerback top and mini, the shaping shorts in the bottoms that “hug in all the right places” and the fit of the tank that allows ”freedom of movement.” Her new lineup of skirts, jackets and dresses, sold exclusively at Revolve, feature foil detailing that "represents the shine of winning," as well as leopard-print lace and jacquard, which Williams says "unleashes your inner champion and brings out wild side." While honoring Wimbledon's legacy, Williams wanted to create her own interpretation of its heritage all-white dress code – but “with an elevated twist,” she tells PEOPLE exclusively. Related: Venus Williams Says Her Greatest Victory Was Off the Court - Getting Women Equal Pay at Wimbledon
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